Why Choose Us?


Sports Connection Source for Sports

Sports Connection Source for Sports is the largest independent sporting goods store in Medicine Hat. Doing business since 1991, Sports Connection specializes in a variety of sports.  Located on Kingsway Ave in the heart of Medicine Hat, we offer products and services for individuals interested in hockey, figure skating, ringette, inline, curling, and baseball. Next to our retail facility, we also have a 1500 square foot showroom dedicated to team, corporate, and institutional sales.

Peace Of Mind

As the premier sporting goods retailer in Southern Alberta, we understand that we have a responsibility far greater than just having a large selection of products. Our customers have come to trust Sports Connection as a valued partner that can be counted on to provide honest advice and top service every time they come in our store. Don’t take a chance anywhere else – follow the lead of our thousands of satisfied customers that come to get fit by the pros: Sports Connection Source for Sports! Once you’ve had your skates sharpened by us, you won’t want to risk going anywhere else. Anybody can make sparks fly – but if you are looking for a true, clean and square edge, we can help!


At Sports Connection Source for Sports, we are 100% committed to earning your business every single time you come through our doors. Make no mistake – we know how powerful a favourable endorsement from our customers can be. We are in this business for the long haul and fully understand that our success depends on the support from you, our customer.


At Sports Connection Source for Sports, the value of a purchase includes knowledgeable advice on proper size and fit. Our staff operates in a professional manner and strives to maintain a high level of knowledge and expertise supported by rigorous professional training. Staff members are involved in sports as players, coaches, fans, officials, timekeepers, and more. The staff lives for sports and lead active lifestyles which enables them to relate to the needs of customers in a personal and effective manner.


Sports Connection Source for Sports is proud of its staff and the exceptional service they provide. Our employees are much more than staff – they are members of our family. It is exciting to see our staff committed to delivering an outstanding shopping experience to our rapidly expanding customer base on a daily basis. If you are a new visitor to Sports Connection Source for Sports, welcome! Tell us how we can make you feel like you have found the sporting goods store that feels just like “home”.

Our Pledge To You

At Sports Connection Source for Sports, we will use every available resource at our disposal to ensure that every time you come through our doors you will enjoy customer service that cannot be surpassed. Guaranteed. We welcome the opportunity to show you why we have become the #1 sporting goods store in Southern Alberta. Don’t just take our word for it though. Listen to what our customers have to say: Read the Testimonials.