Our Story

Sports Connection 1989Started in 1989, Sports Connection originally operated out of a small 1200 square foot commercial bay selling used sporting goods that was collected from friends and family. Our business model of providing exceptional, over the top service immediately struck a chord with customers in the Medicine Hat market who had grown tired of the poor service and high prices offered by our competiton.

As sales continued to increase, we quickly outgrew our existing facility and in 1993, the decision was made to move to our current Kingsway location. 1996 marked the year of an ambitious expansion plan that resulted in the addition of new retail, office and warehouse space. 1993 Sports Connection

In August of 1998, we officially joined the largest buying group in Canada, Sports Distributors, and began to operate as Sports Connection Source For Sports. As a member of Source For Sports, we have immense buying power and access to the best products in the business. Our team is passionate about what we sell and we’ll go that extra mile to provide you with the best possible equipment that suits your ability and level of play.

Sports Connection TodayWe invite you to visit our 10,000 square foot state of the art retail facility and let our team of experts set you up with gear that delivers game changing results. As a specialty store that focuses solely on hockey, baseball, ringette, figure skating, and team apparel, you can be assured that We Know Our Stuff!